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A Taste of Home: Making multicultural brands work in Canadian stores | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
April 16, 2014 | Sarah Barmak

When people settle in a new country, nothing helps make an unfamiliar world feel welcoming like a few reminders of back home. It’s a comfort to see the same brands enjoyed in the old country sold in the shopping aisles of the new, whether that’s in an ethnic market or on the shelves of Loblaw’s.

http://www.marketingmag.ca/news/marketer-news/a-taste-of-home-making-multicultural-brands-work-in-canadian-stores-107761
 

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